La lana merina se convierte en socio técnico de los deportes de motor
- 28 de diciembre de 2022
- Publicado por: Juan Manuel
- Categoría: novedades
Por Ruby Penson
En vísperas de la novena serie del Campeonato Mundial de Fórmula E ABB FIA, un deporte de motor en rápido crecimiento, The Woolmark Company se asocia con Nissan para convertirse en el primer socio técnico oficial del equipo Nissan de Fórmula E.
El dúo afirma que quiere aumentar sus iniciativas de sostenibilidad incluyendo fibras duraderas y naturales en su kit de equipo, que está fabricado con lana merina. John Roberts, director general de The Woolmark Company, habla con Ruby Penson sobre la colaboración y lo que significa para la innovación basada en la lana.
Innovadores natos
Roberts afirma que tanto The Woolmark Company como Nissan son innovadores natos: “La lana merina es la fibra de rendimiento original del mundo [y] Nissan representa el futuro de los deportes de motor; esta alineación es la que unió de forma natural a las dos empresas.”
Añade que, aunque Nissan es una marca de automovilismo, su sostenibilidad va mucho más allá de la mecánica. Roberts añade: “[El equipo interno de Woolmark] y los expertos en desarrollo de productos han trabajado junto al equipo de desarrollo de productos de Nissan para crear un kit de alto rendimiento y a medida que responda a los intensos retos del automovilismo.”
El próximo Campeonato del Mundo ABB FIA de Fórmula E tendrá lugar del 14 de enero de 2023 al 30 de julio de 2023. La equipación de lana Merino incluye camisetas, polos, pantalones, pantalones cortos, capas intermedias, chaquetas softshell y gorras.
Roberts señala que las prendas se fabrican en Europa y que todas las capas de base son totalmente trazables. Añade que el equipamiento del equipo cuenta con la certificación Merino Perform, lo que significa que cumple las pruebas más exigentes establecidas por la Woolmark Company.
Artículo destacado de la colección
Sin embargo, la chaqueta softshell es la prenda más destacada. Roberts afirma que está confeccionada con un tejido de tres capas para mayor rendimiento y comodidad, y que está diseñada con una capucha de cuello alto de tres piezas, cordón de ajuste elástico y ajustador de barril.
El tejido exterior está fabricado con un 40% de lana Merino, mientras que el interior está compuesto por una capa de punto con un 50% de lana Merino. Roberts afirma que la chaqueta certificada Merino Perform protege contra las inclemencias del tiempo al tiempo que mantiene la comodidad para el usuario.
Y añade: “Estamos encantados de asociarnos con un equipo corto y deportivo innovador y propulsado por electricidad, al tiempo que defendemos las propiedades técnicas y medioambientales de la lana Merino. Estamos seguros de que la lana Merino estará a la altura del dramatismo, la intensidad y la pura emoción de las carreras de Fórmula E y estamos impacientes por que empiece la temporada.”
Una nueva generación de equipaciones
Los uniformes anuncian la aparición de una nueva clase de equipaciones naturales en el automovilismo, que aprovechan las propiedades de las fibras naturales, según Roberts. Como la Merino es una fibra natural de alto rendimiento, conserva unas propiedades insuperables de control de la humedad, termorregulación y transpirabilidad.
Todas ellas se adaptan perfectamente a estos entornos de alto rendimiento, como los deportes de motor. Se han desarrollado innovaciones tanto en el producto como en el procesamiento para mejorar aún más las prestaciones innatas de la fibra.
En cuanto al tema de la sostenibilidad, Roberts afirma que, aprovechando una ambición compartida por aumentar el éxito, The Woolmark Company y Nissan desarrollaron el kit de carreras aprovechando las credenciales técnicas y ecológicas de Merino. Es la primera vez en la historia de la Fórmula E y de Nissan, dice Roberts, que una empresa textil se incorpora como socio oficial.
La sostenibilidad es primordial
Robert afirma: “La lana merina tiene una maravillosa historia ecológica que contar. Es 100% natural, renovable, biodegradable, reciclable y muy adecuada para suministrar productos circulares.
Asociarnos con las carreras de vehículos eléctricos de cero emisiones también refuerza nuestro compromiso con las mejores prácticas y la reducción del impacto. Esto también se alinea con la misión de Nissan de crear un kit de equipo, que reduce el problema de la contaminación por microplásticos.”
La lana merina reúne muchas cualidades necesarias en la ropa de alto rendimiento. The Woolmark Company afirma que, al anunciar la clase emergente de equipaciones naturales en el deporte, puede llevarlas “al siguiente nivel”.
La fibra es transpirable por naturaleza, ya que absorbe grandes cantidades de vapor de humedad y lo aleja para que se evapore en el aire, lo que también ayuda a controlar los olores. Como la Merino es una fibra activa, reacciona a los cambios de temperatura corporal, lo que significa que puede regularse según bajen o suban las temperaturas.
La fibra también es resistente al viento, al agua y a los rayos UV sin tratamientos químicos. Todas estas cualidades, unidas a su elasticidad y durabilidad naturales, la convierten en una buena candidata para todos los sectores de rendimiento.
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