Lafayette, la firma que abandera la innovación textil respetuosa con el medioambiente.
- 30 de noviembre de 2022
- Publicado por: Juan Manuel
- Categoría: novedades
por Gabriela Burgos
Sostenibles y en tendencia: así son los textiles que miran al futuro
Hemos empezado a mirar la composición de los tejidos con el mismo ojo crítico con el que repasamos las etiquetas de cada alimento. Con la tendencia global (necesaria) de saber –y casi exigir– qué hay detrás de lo que vestimos, le pedimos a cada marca una alta dosis de durabilidad y, sobre todo, de prendas o procesos que sean respetuosos con el medioambiente.
En una apuesta absoluta por la sostenibilidad, Lafayette es ese aliado que busca hacer realidad una ambición, esforzándose por cumplir punto por punto con la eterna asignatura pendiente de la industria textil. Un nuevo escenario que aúna a las tendencias del diseño y textiles de calidad con procesos y composiciones amigables con el medio que nos rodea. La trazabilidad de sus tejidos, así como la posibilidad de darles una nueva vida, es una de las máximas que persiguen a la marca.
Todo lo que necesitas saber sobre la firma que está cambiando a la industria del tejido
Creada con el objetivo de aportar y brindar oportunidades para mejorar la calidad de vida de las personas, Lafayette es una empresa textilera enfocada en la producción sostenible. Con un inmenso catálogo de telas que hacen parte de una política empresarial de sostenibilidad, cada una de sus propuestas buscan perseguir un balance entre la gestión ambiental, la contribución social y el desempeño de sus colaboradores.
Textiles tan versátiles, auténticos e innovadores como tú. Cortesía de la marca
De igual forma e inspirada en estas nuevas exigencias, la firma propone una solución en tendencia para que cualquier empresa, marca o persona pueda emplear materias primas recicladas en un trabajo colaborativo y local. Y es que, para cualquier compañía, el material es uno de los ejes de su modus operandi. Más allá de los textiles elaborados con hilos reciclados, pueden encontrarse puntos de partida tan curiosos como amigables con el medio.
Tendencia y sostenibilidad se unen en esta serie de propuestas
No se trata solo de que el material sea sostenible, sino de que también cumpla con los estándares de diseño que la industria contemporánea reclama. Sea en interiorismo o moda, la marca presenta la fusión perfecta de estos dos conceptos.
Lafayette ha implementado un sistema de identificación y trazabilidad que se apropia de modelos perfectos para elaborar un espacio fascinante. De igual forma, la marca garantiza que cada una de sus telas sea lograda con hilos reciclados a partir de envases pet, todo con el certificado del Global Recycled Standard (GRS). Para darnos una idea del aprovechamiento de este material, se puede elaborar una camisa con el equivalente a 7 botellas pet de 500 ml.
La firma apuesta por textiles que nos inviten a divertirnos y expresarnos. Cortesía de la marca
De igual forma, Lafayette se ha adentrado al mundo de la moda deportiva con una nueva colección textil titulada ‘Punch’. Una serie de estampados y tendencias para leggings y tops que elevan cualquier silueta versátil y atemporal. Uno de sus atractivos principales es que ofrecen elongación, recuperación, comodidad y compresión y, a su vez, la diversión y expresión de personalidades que solo se logran a través de la estampación digital.
Paletas en tonos naturales, diseños para originar rincones que bordean la delgada línea entre arte y diseño, y procesos sostenibles que cuidan nuestro entorno… Esto y más es lo que podemos esperar de Lafayette.
Fuente: American Retail
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